Slow pages, a clunky mobile layout and enquiries drying up are all signals that your website is costing you customers. Here is how to tell it is time for a refresh.
Your website works for you 24 hours a day - or at least it should. Many small-business sites were built years ago and quietly stopped doing their job. Here are seven warning signs we see most often.
1. It is hard to use on a phone
More than half of local searches happen on mobile. If visitors have to pinch and zoom to read your menu or find your phone number, they will go to a competitor instead.
2. It takes more than three seconds to load
Every extra second of load time increases the number of people who leave before they ever see your offer. Oversized images and outdated plugins are the usual culprits.
3. Your branding has changed but the site has not
A new logo, new services or a new location should all be reflected online. A mismatch between your shopfront and your website erodes trust.
4. You cannot update it yourself
If changing a price or adding a photo means calling a developer, your site will always be out of date. A modern content management system puts you back in control.
5. Nobody fills in your contact form
Low enquiries usually point to unclear calls to action, too many steps, or a form that is buried at the bottom of the page.
6. It does not show up on Google
Search engines reward fast, secure, mobile-friendly sites with clear structure. An old build can hold back even great content.
7. It just looks dated
Visitors judge credibility within a fraction of a second. If your site looks like it is from 2015, people assume your business is too.
Recognise a few of these? Our website packages start with a custom design and include hosting, so you get a fast, modern site without the headache.